How Universal Design Will Make Your Store Profits Rise

by Jul 8, 2024

Home » The Disability Inclusion Blog » How Universal Design Will Make Your Store Profits Rise

Did you know the global spending power of people with disabilities is estimated to be a staggering $8 trillion? That’s a massive customer base waiting to be tapped into! And the key to unlocking it lies in universal design.

Retailers invest billions of dollars to optimize their spaces for customers, but very few prioritize design that allows access for all. Would they continue to be complacent if they knew how a store’s accessibility significantly impacts brand loyalty?

Research indicates that even people without disabilities strongly believe universal access is important when choosing where to shop. They expect stores to accommodate everyone, and the absence of accessible features in stores can lead to diminished satisfaction with the brand.

Universal design solutions are pivotal in creating spaces that cater to diverse customer needs and preferences. These solutions go beyond basic accessibility standards to enhance the overall shopping experience for everyone. Here are some key strategies:

Seamless Entry and Navigation

  • Automatic doors and ramps facilitate easy entry for customers using wheelchairs, pushing strollers, or pulling carts.
  • Elevators and wide aisles ensure effortless browsing throughout the store for customers with varying mobility needs.

Adaptable Product Displays

  • Adjustable shelves and counters allow customers to access and view products at different heights and angles.
  • Clear signage and lighting enhance visibility and help with navigation, particularly for customers with visual disabilities.

Effective Multimodal Communication

  • Integrated information systems like touchscreens and voice assistants cater to diverse sensory and learning abilities.
  • Providing multiple checkout options, including self-service kiosks and digital interfaces, enhances convenience and independence.

Comfort and Privacy

  • Ergonomic furniture and seating areas offer comfortable seating options to customers of all sizes and body shapes.
  • Accessible restrooms and dressing rooms guarantee privacy and ease of use for individuals with mobile disabilities.

These design elements enhance the shopping experience for all and demonstrate a commitment to customer satisfaction. By integrating universal design principles, businesses create a positive experience for their entire customer base and simultaneously enhance their bottom line. Schedule a consultation, and let me help you determine a design that meets your needs.

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Andrew D. Houghton

Andrew D. Houghton

President, Disability Inclusion Solutions

Nationally Recognized Accessibility Expert. Creating Innovative Disability Inclusion Solutions. Certified DOBE.

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