Companies are constantly seeking ways to expand their reach and attract new customers. Do they know the answer is disability inclusion?
Disability inclusion is a smart business decision that can significantly boost your bottom line. Here’s how:
- Deeper customer understanding: By prioritizing accessibility, you gain insights into the needs and preferences of a customer base with $8 trillion in spending power – people with disabilities. This knowledge allows you to develop products and services that cater specifically to this underserved market.
- Innovation through inclusion: Inclusion fosters a culture of innovation that attracts a new customer base and enhances the overall customer experience.
- Expanding your customer base: Roughly 15% of the global population lives with a disability. By making products and services accessible, you open doors to this vast market. What’s more, inclusive practices resonate with friends, families, and allies of people with disabilities.
- Standing out from the crowd: Companies that champion disability inclusion differentiate themselves from the competition. This is especially true in industries like technology, travel, and retail, where accessibility is a major concern for customers.
- International market opportunities: The global focus on disability inclusion is rapidly growing. Companies that have already implemented inclusive practices are perfectly positioned to enter and thrive in international markets.
Adopting disability inclusion practices is a commitment with no downside. And there’s no better tool than iDisability to support your efforts. Over 4 million business users representing various industries trust us to help them build a more inclusive environment. And you can too.
